JWT brought this fantastic job to us which was the genisis of a new campaign for Rolex entitled "The Rolex Way."
The concept developed by JWT was to create a physical story book that inside would detail the journey of each of Rolex time piece and framing real life stories behind each watch.
The challenge for us was to create a lyrical visual style that felt like ink to paper while developing a rich world that pulled the viewer into the fibers into the book.
There was a tactile quality that we looked to achieve from the very beginning that looked to play homage to the very watch makers themselves. elevating the notion that Rolex is a time honored brand known for it's hand made quality and sophistication.
Directors: Ben Smith, Anthony Dodero, Yong Chang Kim Executive Producer: Danielle Amaral Producer: Veronica Ware
Designer: Pierce Gibson 2D Artists: Gap Yossanun Sangpattharamatee, Michael Schaeffer
KPMG "WE SHAPE HISTORY"
Arcade Creative group worked closely with Anthony & The Mill to create KPMG’s promotional video, “We Shape History” for their new “We Shape History” campaign.
The film highlights three key time periods as examples of KPMG’s influence over the path of history since the start of the company, which dates back to 1870. Starting with archival footage of the Lend-Lease act being signed by President Franklin Roosevelt in 1941, which was enacted by KPMG to help the allies win WWII, the film continues by using newspaper articles and footage featuring the aftermath of the Iranian hostage crisis in 1979. The story of how KPMG South Africa was called upon to certify the election of Nelson Mandela is shown through animated crowds and old television reels of the era to close the piece.
Conceptually we were given the task of telling three unique stories that were inspired by newspaper clippings of the time. We were establishing the look of the film while assembling the narrative with archival footage. It ended up creating a really healthy workflow that evolved throughout the duration of the project as we moved into animation. The challenge was to create a visual style that felt grounded in each decade, and to have the final film feel cohesive and unified stylistically.
The final film truly shows the important part KPMG has played throughout it’s storied history, to cut through the complexity of politics and war to empower change.
Creative Director: Anthony Dodero Executive Producer: Zu Al-Kadiri Producer: Stephanie Katritos Editor: Jessica Ledoux
Executive Producer: Zu Al-Kadiri VFX Producer: Stephanie Katritos Creative Director: Anthony Dodero 2D Lead Artists: Duncan Elms, Pierce Gibson 2D Artists: Aran Quinn, Ariane Irle, Vivian Kim, York Capistrano, John Stanch
We live in a world full of transparent data just waiting to be collected an analyzed, only then does it’s value become beneficial for the user. This treatment attempts to visualize that process by creating a graphic language that elevates the live action without getting in the way of the narrative. The visual language, comprised of abstract lines, object meshes, grids, data point clouds and color hits communicate key product information while allowing other elements to exist quietly in the background. Meshes created from data acquired on location can be used as a foundation to build object and talent interactivity with the world they live in.
Role: Art Direction & Design
Production Company: The Mill
Simple, yet energetic treatment for the launch of Moto X by Motorola. Through quick cuts, snappy camera moves and slices of graphic color the animation attempts to communicate the customizable features of Moto X. Finally a phone that allows you to express your true colors.
Production Company: The Mill
Our friends over at New Monarchy approached us to do some branding for a fictitious network that would be used for promotional purposes for one of their clients. This is one of those assignments that are a blast to work on because there was very little creative brief other then that the network had to be adventure based. We started from the ground up connecting a dozen options for possible names finally landing on the final. Have the money to burn but can’t find any unique experiences? Xplore network has the up the up of whats in and whats hot in the world of unique travel experiences.
Assignment: Full rebrand for the network. Worked to develop various network assets with the team at Trollback.
Role: Design, 3D animation
Production Studio: Trollback
Assignment: Creation of a twenty second animated spot for Brightcove that communicated the features of their Video Cloud service.
Role: Design, 3D animation, compositing, sound effects & mixing
Client: New Monarchy
Assignment: TCM2 was looking to great a longer length network ID that would pay homage to the classic film moments of the past. With the team at FUEL worked to create a concept for the ID that was inspired by nature's epic light phenomenons. A narrative was created with selecting classic moments of cinematic history and combining them with powerful visual treatments.