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Great content begins when creatives ask 'why' during the creative process. This question, simple in nature, shapes the way creative inspiration is born and drives creative content to place with endless possibilities.
Over the years I’ve found passion exploring traditional, experimental and unconventional techniques while embracing emerging technologies such as VR with the goal of revealing human narratives in my work.
I’m a firm believer that creating compelling content is not just about tools, but how we use these tools to engage people more effectively. This curiosity lead to the birth of Goodification, a New York City based Creative Strategy Studio - a hybrid agency of sorts that combines strategy and creative disciplines into every project.
One of my proudest achievements in both my personal and professional life has been the ability to use my passions and skills for social good. In October of 2007 I co-founded “The Blind Project” with two other roommates - a non-profit aimed at restoring and empowering survivors of the commercial sex trade in Southeast Asia. Over eight years later and I am ecstatic that the team has helped make a small difference through our socially sustainable business initiative called Biographe, which empowers survivors in Thailand - providing them employment while teaching them valuable skills in screen printing, design and production.
I graduated from Savannah College of Art and Design with a BFA in Broadcast Design with the highest honors in my class and currently reside in Brooklyn, New York with my wife while working as a full time Art Director for The Mill NY.
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