ANTHONY DODERO DIRECTOR / DESIGNER
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The Rolex Way

The Rolex Way was a campaign created by Mill+ to bring to life the real origin stories of four of their distinct watches - Deep Sea, Yacht Master II, Sky Dweller and the GMT Master II. 

There’s a tactile quality to the design language that was enforced from the beginning...

...an attempt to pay homage to the watch-makers themselves.

The result - a cohesive marriage of traditional techniques and CG elements seamlessly blended together.