The Rolex Way was a campaign created by Mill+ to bring to life the real origin stories of four of their distinct watches - Deep Sea, Yacht Master II, Sky Dweller and the GMT Master II.
There’s a tactile quality to the design language that was enforced from the beginning...
...an attempt to pay homage to the watch-makers themselves.
The result - a cohesive marriage of traditional techniques and CG elements seamlessly blended together.
